Ada Study Finds Consumers Prefer “Always-On” AI Customer Service, But Only When It Can Successfully Resolve Their Issue
· Financial Post
TORONTO -- Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) Operating Model, today released a dual-sided primary research study exploring consumer sentiment toward AI customer service as well as trends and obstacles in enterprise ACX adoption. The study reveals that most enterprises are falling short when it comes to issue resolution – the factor that matters most to consumers – instead optimizing for factors such as cost reduction and deflection. Read More
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