Kim Caldwell details Lady Vols partnering with Adidas, three stripes
· Yahoo Sports
Adidas and the University of Tennessee began a 10-year partnership on Wednesday. Adidas is the official footwear, uniform, apparel and sideline partner of Tennessee athletics.
Adidas returns as Tennessee's partner after serving as an apparel provider from 1995 through June 30, 2015. Tennessee's athletic department was partnered with Nike from July 1, 2015 through Tuesday.
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Lady Vols' basketball head coach Kim Caldwell discussed Tennessee partnering with Adidas.
"We couldn't be more excited to launch our new partnership with Adidas," Caldwell said. "It's a global brand that is part of the incredible history of Tennessee athletics, recognizes the strength of our brand and is committed to investing in the future of our student-athletes and programs.
"We're proud to rep the three stripes and unite in building on to the incredibly successful era our department is experiencing."
With a partnership now in place, student-athletes across all 20 sports are eligible to be part of Adidas' NIL Ambassador Network, allowing a chance to monetize their name, image and likeness.
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This article originally appeared on Vols Wire: Kim Caldwell details Lady Vols partnering with Adidas, three stripes