nside the AUSL’s Explosive Growth

· Yahoo Sports

Athletes Unlimited CEO Jon Patricof joins Margaret Flemming of Front Office Sports to discuss:

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  • Pausing basketball and volleyball to focus entirely on softball
  • Record TV audiences and sellouts across the AUSL’s six markets
  • New investment from former Intel president Renee James
  • Preparing the league for a huge Olympic softball moment
  • Signing star rookie NiJaree Canady after contract negotiations


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